GRASSROOTS MARKETING MANAGER
From 2018 I have been working Birds’ Eye View as the Grassroots Marketing Manager for Reclaim The Frame – a new Influencer's project, it’s a BFI Audience Fund backed project that aims to growing audiences for films told from the female POV. Working with Influencers in Birmingham, London, Manchester, Newcastle and Plymouth the project has supported Revenge, Pin Cushion, Faces Places and The Rider. After a successful 6 month pilot programme, working in 5 cities and in 6 cinemas, Reclaim The Frame is expanding over the next year - over the next 18 months, the project will back a further 12 films by women directors and/or writers, in cinemas across the UK.
As part of my role I manage 4 Super Influencers based in cities outside London who are the ambassadors for their city and point of contact for Influencers, I also work to engage local communities to establish a network of Influencers and support our monthly screening events with local marketing and promotion.