In 2017 I worked as the Grassroots Regional Marketing Manager for the Sundance hit Patti Cake$ directed by Geremy Jasper. The film was released in the UK on 1 September.

Working with the BFI Film Audience Network I managed 8 regional hub Youth Ambassadors across the UK, working with each of them to deliver local marketing campaigns with a focus on a 16-30 year old audiences

Local below the line activity included preview screenings, flyering and print distribution, engagement with local stakeholders and organisations through unique innovative activity including street dance performances and spoken word events: