BLADE OF THE IMMORTAL
GRASSROOTS MARKETING MANAGER
In 2017 I worked as the Grassroots Regional Marketing Manager for the epic Blade of the Immortal directed by legendary Japanese director Takashi Miike. The film was released in the UK on 8 December.
As part of my role I engaged with regional community groups and organisations across the UK with a focus on reaching manga, martial arts and comic book loving audiences including Hyper Japan and Forbidden Planet International.
Regional below the line activity included commissioning two artists to create works to celebrate the release of the film. One was a street mural by local Birmingham artist Panda and the other was a digital painting in time lapse by Manchester based artist Kriksix: